Simply Restore didn't begin as a product idea. It began with Mom, a homemade lotion, and my hope of bringing her a little comfort. Here's what I've learned since about magnesium, frankincense, and the difference between personal experiences and scientific evidence.

It started with my mom and some lard. Then came a personal conviction, the tallow craze, and a few questions I couldn’t leave alone. I still love what I make—but I’m learning it doesn’t have to be the answer to everything. A little tallow, a little research, and a serving of humble pie.

I started out simply wanting a natural deodorant that worked. But the more I researched, the more I realized I was asking the wrong question. What if sweating isn’t actually the problem? Here’s what I learned about sweat, odor, antiperspirants, ingredients—and why I chose a different approach with Simply Fresh.